Hello there, I'm Viet, a Brand and Experience strategist working at the intersection of culture, design, and technology. My work equips organizations with meaningful insights and actionable strategies to scale their businesses with clarity, cohesion, and courage:
Clarity in how a brand rediscovers its essence to clearly communicate its purpose and story to intended customers.
Cohesion in the way various experiences of a brand, whether online or offline, maintain a consistent thread and complement each other.
Courage in a brand's ability to zig when others zag, innovating based on informed research rather than solely relying on industry “best practices.”
From music to fashion, healthcare to fintech, gaming to e-mobility—regardless of industries—these three guiding principles have consistently helped me deliver a track record of growth, innovation, and affinity for both Fortune 500 companies and scale-ups worldwide; from the USA and EMEA to LATAM and APAC.
You can reach me at firstname.lastname@example.org
My work has been recognized by Cannes Lions, The Webbys, Awwwards, FWA, Communication Arts and featured in The Guardian, New York Times, and Business of Fashion, among others. I've been interviewed by Bloomberg Business, Creativity in Color, Web Designer Magazine, Emerce, and Communication Arts. I have also spoken at South by Southwest (SXSW), Adidas' Creativity Day, and Dutch Digital Design Conference.
I received my undergraduate degree in Business Administration at De Anza College and Behavioral Economics at the University of California, San Diego. I underwent User Experience Design training with General Assembly in San Francisco. My professional certifications include Business Design, Scrum Master, and Product Management.
In addition to being a strategist, I'm a periodic writer, sporadic poet, illustrator, photographer, and a cultural enthusiast.
I'm also a Co-founder and Editor-in-Chief of No One Magazine, a print publication about queer underground nightlife. Each issue transports readers to a different city, featuring individuals and collectives who are creating safer and more vibrant spaces for the LGBTQIA+ community worldwide to connect through electronic music. No One's Issue 1, featuring Amsterdam, is launching in Spring 2024.