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In January 2023, the strategy team at Your Majesty launched the inaugural edition of our ‘Hindsight is’ series, featuring observations, findings, and insights from both primary and secondary research conducted by our …
30.01.2024
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11 min read
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While no one can predict the future, most strategists can observe existing patterns to deduce its logical next steps. In this context, "logical" is defined not as certainty but rather …
25.12.2023
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3 min read
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Throughout history, the success of luxury continues to rely on its ability to 1) operate within implicit mandates, 2) build gated worlds with products for some, yet stories appeal to …
24.12.2023
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9 min read
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While trying on hundreds of Shein outfits boasts endless possibilities, stacked boxes of hardly worn clothes brings their climate footprints and our physical finiteness on stage. No appearing coin act …
01.07.2023
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5 min read
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Fundamental to the art of magic is the materialization of objects out of the immaterial. Our fascination with producing things at will recently make a cultural comeback through the resurgence …
30.06.2023
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6 min read
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Crucial to a magic show’s persuasion is the presence of assistants. From dancing to being sawed in half, magicians’ assistants are both an ornamentation and a means of misdirection. On …
10.06.2023
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6 min read
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It was 2016 in China. The country had recently renounced its one-child policy. After 36 years plagued with the systemic abortion of female fetuses, China was left with a population of mainly …
31.05.2023
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5 min read
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Artwork created in collaboration with Tim Straver The hat trick is one of the most elemental acts of a magic show. During its performance, a magician keeps their audience's attention …
21.05.2023
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5 min read
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So much of our life has been and continues to be, shaped through online commerce. Half the time, it is miraculous; the other half, it is fleeting and overwhelming. In …
01.05.2023
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3 min read
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In 2022, Your Majesty conducted interviews and user tests with over 80 participants. Our sample consisted of people from North America and Europe whose occupations ranged from luxury buyers, creators, …
24.12.2022
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8 min read
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This article is written by Georgios Athanassiadis, summarizing the content of the SXSW panel which I moderated and contributed in 2022 on the topic of Fashion in the Metaverse. On …
25.04.2022
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8 min read
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How Fashion In The Metaverse Will Differ From Real Life The metaverse is opening up new lanes to create, sell, trade, and invest in fashion. Bloomberg QuickTake caught up with …
21.03.2022
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1 min read
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Illustration by Viet Hoang Exploring five binaries embedded within the Metaverse and five ways we can responsibly participate in, and make this fantasy ours. There, a world beyond, encroaching through …
21.02.2022
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23 min read
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As part of the first Virtual Fashion Friday meet up hosted by Mollie in partnership with Klarna, Your Majesty was invited to talk about our recent opinion piece – State of Digital Fashion. Since fashion …
01.06.2021
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1 min read
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Illustration by Viet Hoang Planet Earth, Year 2020 Mass wildfires stain the sky dusty red. Voluminous and blood-flecked clouds flood the highway, till the horizon dissolves into nothingness. A crown-shaped …
13.01.2021
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13 min read
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For Depositphotos’ 2021 Visual Trend Report, I and Magnus Löwing curated and formulated two visual trends and one user experience direction we think we prevail in 2021 and beyond. Read …
12.01.2021
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3 min read
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A decade-old psychology model, a moment of despair, and an unexpected glimmer of hope. The story of a strategist’s search for certainty amidst a pandemic.  The publishing of this essay …
22.07.2020
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12 min read
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In an interview with FCB Global's 'Creativity in Color' series, I discuss creative coping strategies during challenging times, share my insights on the Asian experience during the COVID-19 era, and …
06.05.2020
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1 min read