In an interview with FCB Global's 'Creativity in Color' series, I discuss creative coping strategies during challenging times, share my insights on the Asian experience during the COVID-19 era, and talk about adapting skills to meet evolving client demands.

"Coming to you all the way from Amsterdam is our new friend Viet, researcher & strategist @YourMajestyco! We got to speak with him about coping creatively, his thoughts on the Asian experience during this time, and retrofitting skillsets to meet new client demands. “As a strategist, I do notice that we have to evolve our assumptions about the user behavior on the digital landscape. How can we take learnings from past digital work for other, more digital-first brands and apply those to other more traditional brands?”

Creativity in Color