Latest in: Series
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Trick 5 – The Vanishing Waste of eCommerce

While trying on hundreds of Shein outfits boasts endless possibilities, stacked boxes of hardly worn clothes brings their climate footprints and our physical finiteness on stage. No appearing coin act is complete without its …
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July 1, 2023
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Trick 4 – The Next-Day Manifestation

Fundamental to the art of magic is the materialization of objects out of the immaterial. Our fascination with producing things at will recently make a cultural comeback through the resurgence of "manifesting." Google searches …
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June 30, 2023
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Trick 3 – The Magician’s Assistant

Crucial to a magic show’s persuasion is the presence of assistants. From dancing to being sawed in half, magicians’ assistants are both an ornamentation and a means of misdirection. On the stage of eCommerce, …
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June 10, 2023
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Trick 2 – The Telepathic Trick of TeleCommerce

It was 2016 in China. The country had recently renounced its one-child policy. After 36 years plagued with the systemic abortion of female fetuses, China was left with a population of mainly single men (namely guanggun or …
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May 31, 2023
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Trick 1 – The Mysterious Hat of Algorithm

Artwork created in collaboration with Tim Straver The hat trick is one of the most elemental acts of a magic show. During its performance, a magician keeps their audience's attention by placing in and …
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May 21, 2023
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Series Intro: eCommerce’s Five Tricks of Transformation

So much of our life has been and continues to be, shaped through online commerce. Half the time, it is miraculous; the other half, it is fleeting and overwhelming. In this essay, I compare …
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May 1, 2023