This article is written to be part of the Society of Digital Agencies' Report On Human Centered Design.  While human-centered design (HCD) is a well-established approach, in its day-to-day practice, the term "human" can …

In January 2023, the strategy team at Your Majesty launched the inaugural edition of our ‘Hindsight is’ series, featuring observations, findings, and insights from both primary and secondary research conducted by our team throughout the year. …

While no one can predict the future, most strategists can observe existing patterns to deduce its logical next steps. In this context, "logical" is defined not as certainty but rather as probability, especially when …

Throughout history, the success of luxury continues to rely on its ability to 1) operate within implicit mandates, 2) build gated worlds with products for some, yet stories appeal to the many, and 3) …

While trying on hundreds of Shein outfits boasts endless possibilities, stacked boxes of hardly worn clothes brings their climate footprints and our physical finiteness on stage. No appearing coin act is complete without its …

Fundamental to the art of magic is the materialization of objects out of the immaterial. Our fascination with producing things at will recently make a cultural comeback through the resurgence of "manifesting." Google searches …

Crucial to a magic show’s persuasion is the presence of assistants. From dancing to being sawed in half, magicians’ assistants are both an ornamentation and a means of misdirection. On the stage of eCommerce, …

It was 2016 in China. The country had recently renounced its one-child policy. After 36 years plagued with the systemic abortion of female fetuses, China was left with a population of mainly single men (namely guanggun or …

Artwork created in collaboration with Tim Straver The hat trick is one of the most elemental acts of a magic show. During its performance, a magician keeps their audience's attention by placing in and …

So much of our life has been and continues to be, shaped through online commerce. Half the time, it is miraculous; the other half, it is fleeting and overwhelming. In this essay, I compare …