This article is written to be part of the Society of Digital Agencies' Report On Human Centered Design.  While human-centered design (HCD) is a well-established approach, in its day-to-day practice, the term "human" can …

In January 2023, the strategy team at Your Majesty launched the inaugural edition of our ‘Hindsight is’ series, featuring observations, findings, and insights from both primary and secondary research conducted by our team throughout the year. …

Throughout history, the success of luxury continues to rely on its ability to 1) operate within implicit mandates, 2) build gated worlds with products for some, yet stories appeal to the many, and 3) …

In 2022, Your Majesty conducted interviews and user tests with over 80 participants. Our sample consisted of people from North America and Europe whose occupations ranged from luxury buyers, creators, corporate executives and fashion …

This article is written by Georgios Athanassiadis, summarizing the content of the SXSW panel which I moderated and contributed in 2022 on the topic of Fashion in the Metaverse. On the panel were (from …