Written by: Viet Hoang
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Five strategic prompts for brands and designer to consider in 2023

In 2022, Your Majesty conducted interviews and user tests with over 80 participants. Our sample consisted of people from North America and Europe whose occupations ranged from luxury buyers, creators, corporate executives and fashion …
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December 24, 2022
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SXSW 2022 Recap: Fashion in the Metaverse

This article is written by Georgios Athanassiadis, summarizing the content of the SXSW panel which I moderated and contributed in 2022 on the topic of Fashion in the Metaverse. On the panel were (from …
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April 25, 2022
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An Interview with Bloomberg Quicktake

How Fashion In The Metaverse Will Differ From Real Life The metaverse is opening up new lanes to create, sell, trade, and invest in fashion. Bloomberg QuickTake caught up with me at #SXSW2022 to …
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March 21, 2022
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A Tale of Two Metaverses

Illustration by Viet Hoang Exploring five binaries embedded within the Metaverse and five ways we can responsibly participate in, and make this fantasy ours. There, a world beyond, encroaching through discourse, Armed with devotion, …
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February 21, 2022
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Virtual Fashion Fridays with Mollie & Klarna

As part of the first Virtual Fashion Friday meet up hosted by Mollie in partnership with Klarna, Your Majesty was invited to talk about our recent opinion piece – State of Digital Fashion. Since fashion brands are on the …
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June 1, 2021
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The Humorous, Absurd, Plural, and Defiant Story of Gen-Z

Illustration by Viet Hoang Planet Earth, Year 2020 Mass wildfires stain the sky dusty red. Voluminous and blood-flecked clouds flood the highway, till the horizon dissolves into nothingness. A crown-shaped virus spreads destruction through …
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January 13, 2021
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Depositphotos’ Visual Trends 2021

For Depositphotos’ 2021 Visual Trend Report, I and Magnus Löwing curated and formulated two visual trends and one user experience direction we think we prevail in 2021 and beyond. Read the full report here …
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January 12, 2021
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Challenging Maslow’s Hierarchy of Needs to Reimagine Innovation

A decade-old psychology model, a moment of despair, and an unexpected glimmer of hope. The story of a strategist’s search for certainty amidst a pandemic.  The publishing of this essay marks the end of …
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July 22, 2020
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An Interview with Creativity in Color

In an interview with FCB Global's 'Creativity in Color' series, I discuss creative coping strategies during challenging times, share my insights on the Asian experience during the COVID-19 era, and talk about adapting skills …
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May 6, 2020